I was one of two designers dedicated to Hyundai. My manager Rob and I churned through high volumes of quick turnaround work. My usual consisted of: maintaining and updating the Hyundai Australia site, creating social content, designing eDMs, retouching, mockups for pitches, creating icons and anything else thrown at me, and I also worked alongside Rob to support him with his projects.
client
Hyundai - Australia
team
Orchard Marketing - Rob Lettieri-Barbato, Senior Experience Designer
year
2019–2021
AR Branding
Logo Design
The ask was to update the AR icon to make it feel more unique to Hyundai. You can view them on the live site here.
Animation
I worked with our motion graphic designer to give the logo some AR-ish movement.
Tech Feature Dial
Component Design
An existing site component needed an update. This is the Technology Feature Dial, which appears on all vehicle pages. See it on the live site here.
iLoad Pedestrian Campaign
eDM
We did a campaign on iLoads specifically speaking to small business. Along with other design executions, I created an eDM that spammed many inboxes.
Social
Social was a large element of this campaign, as we did announcements of the competition and follow-up content of the winners.
Landing Page
I refreshed a few components and incorporated them into a landing page where viewers could get more information on the iLoad.
Hyundai Insurance
Print
An update was needed for Hyundai Insurance, so I created several print deliverables that housed legal information and advice, in a look that felt new and refreshed.
Landing Page
To pair with the print, I redesigned the landing page to give it the same look and feel.
Accessory Packs
Social
To promote different bundles of accessories for your Hyundai, I created these punchy videos specific to each vehicle.
