Operation Black Friday TV commercials.

Buster Posey driving in his car with Kristen Posey, Amy G and John Miller

Between the seasonal campaigns, helping score variations of the song 'Wouldn't It Be Nice', vehicle launches and everything else, working with Toyota was equally exciting as it was demanding. Even after departing H&L, it has been fun seeing the 'Operation Black Friday' campaign continuing to run 2 years after it was produced. Working with Buster Posey is still one of my proudest moments as a Giants Fan and Bay area local.

client

Toyota - Northern California

team

H&L Partners - Sara Rochman, Copywriter

year

2016–2019

Operation Black Friday

TV

Variations of 30 and 15 sec. commercials. Each with a touch of localization to represent several NorCal regions.

Social

Executions included Instagram stories and videos, and Facebook carousels.

Lockup Design

A lockup for the campaign which appeared in all mediums.

The Poseys

TV

Here's 2 spots of Buster being Buster. Go Giants!

2019 RAV4 Hybrid Launch

TV

What better way to reveal something new than a movie trailer?

Desktop computer with RAV4 Hybrid Launch static banner.

Static Banners

No campaign is complete without a flight of static banners.

Misc. Content

Logo Design

Toyota's partner Mike's Bikes, needed a new Cycling x Toyota logo.

Social

Every month, we created branded social content around any and all local sporting events.