Sometimes I went a full day looking at McDonald's menu items and nothing else. 1/4 Pounder with cheese, then a 6pc. Chicken McNuggets, maybe a Sausage Burrito, and then back to the 1/4 Pounder with cheese. No, this work did not ruin my love for McDonald's in fact, I think it only strengthened it.
client
McDonald's - Bay Area and 11 other US regions
team
H&L Partners - Sara Rochman, Copywriter and Alex Oshima, ACD
year
2016–2019

Good Morning

TV

Some feel-good content that still makes me smile. Real McDonald's employees and actors giving real people (and a couple actors) free breakfast.

HTML5

A cheery look and feel to match the heartwarming Good Morning campaign.

OOH

With this McDonald's campaign and others in the Bay Area, you could see OOH executions in 4 different languages.

Misc. Content

Shell Fills

I apologize in advance if you get the Filet-O-Fish song stuck in your head.

HTML5

Deliciously good looking banners.
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925.518.3737
San Francisco